CONTENTS

International Product Liability in a Global Business Environment: Ethical and Legal Perspectives for Business Managers
Achim Albrecht, Thorsten Eidenmüller, Timo Keppler, Ruxandra Maria Bejinariu

Research on Key Factors Impacting Process Sustainability in Global Companies
Ruxandra Maria Bejinariu, Melanie Buchmüller, Vanessa Just

How Do Romanian Consumers Perceive Organic Food? A Market Review
Magdalena Bobe, Roxana Procopie, Maria-Alexandra Toma

Digitalization Progresses in European Catching-up Countries –The case of Romania
Robert Bumbac, Andra Vasilcovschi

Perspectives on Big Data and Business Intelligence Technologies in the Context of Audit Tasks
Aykut Bußian, Klaus Singer, Jan Kopia, Wiebke Geldmacher

Wind Energy – An Opportunity for also Small and Medium Investors
Elena Condrea, Adrian Condrea, Anca Cristina Stanciu

Big Data – A New Tool Shaping the Future of the Tourism Industry
Adina-Gabriela Croitoru, Andreea Manoliu

Innovative and Sustainable Business Models in Digital Higher Education: A Comparative Analysis of Global Reach MOOCs Platforms
Mariana Drăgușin, Dianne H.B. Welsh

Social Media – Key Issue of Quality Services in Global Economy
Adelina Dumitrescu Peculea, Alina Elena Cerchia, Florina Sandu (Udroiu)

Quality and Performance by Resource Control Strenghtening
Adelina Dumitrescu Peculea, Madalina Oachesu, Monica Sopu (Misa)

Consumer Behaviour Research on Air Transport Services Price in order to Maintain the Sustainability
Ionel Dumitru, Bogdan Georgescu, Alina Filip, Florin Tudor Ionescu

Digital Music Consumption Behaviour of Young Romanian Consumers
Mihai Felea, Mihaela Dobrea, Sorin-George Toma

Requirements towards Sustainable Future Urban Mobility in Germany
Wiebke Geldmacher, Vanessa Just, Jan Kopia, Aykut Bußian

Econometric Analysis of Seasonality in Tourism Activity: Romania vs. Bulgaria
Simona Ghiță, Florian Tomescu, Cristina Boboc, Iuliana Luchian

Role of Human Resources in Creating Customer Culture of Quality
Adriana Grigorescu, Răzvan Ion Chitescu, Marius Lixandru

Re-modelling the Healthcare System using Two Poles –Quality of Healthcare Services and Patient Satisfaction
Adriana Grigorescu, Bradley Christopher De Freitas, Mirela Ivascu

Are Romanians Attracted to Turkish Bakery Products? A Consumer Based Approach Developed on Entrepreneurial Premises
Raluca Mariana Grosu, Alina Elena Iosif, Ion Daniel Zgură

Analysis of the Effects of the Corporate Strategy to Performance in Business
Bastian Heinemann, Vasile Dinu, Oana Alexandra Vochin, Anca Purcărea

A Case Study on Effectiveness of Organisational Structures under the Effect of Globalization
Steffen Lange, Laurențiu Tăchiciu, Ionela Carmen Pirnea, Andreea Maier

Portfolio Diversification Potential on Capital Returns of Albanian Banks, before and after the 2008 Financial Crisis
Edlira Luçi, Llesh Lleshaj

The Current State of Alternative Investments in Renewable Energies of Institutional Investors in Germany
Mihaela Maftei, Tobias Stiegler, Axel Ulrich Wiesener

Analyzing the Culture Consumers at the Territorial Level by the Principal Component Method
Marioara Mirea, Kamer-Ainur Aivaz

Analyzing "the Workforce Cost" and "the Net Nominal Earnings" in the Main Economic Activities, by Principal Component Analysis
Marioara Mirea, Kamer-Ainur Aivaz

A Study of the Impact of Investments in Economic Value of the Firm in International Competition
Marieta Olaru, Jochen Schmid, Alexandra Sârbu, Dorin Maier

An Analysis of the Consumer Behaviour in Romania from the Card Payment Perspective
Bogdan Onete, Ioana Teodorescu, Viorel Vasile

Further Applied Techniques on Food Packaging and Labelling
Rodica Pamfilie, Lavinia-Alexandra Cristescu

The New Generic Top Level Domains – Real Innovation or Just Another Gold Rush?
Doru-Alexandru Pleșea, Andreas Bartels, Michael Studeny, Nina Golowko

Real Estate Taxation System in Albania and Challenges for a European Fiscal System
Thodhori Puleri, Dorina Kripa .

Modelling Urban Economic Development through Heritage Tourism Spatial Analysis
Gabriel Cristian Sabou, Puiu Nistoreanu, Irina Maiorescu

Observing Patients’Rights, between Perception and Reality
Andreea Simona Săseanu, Antonia Cristiana Enache, Roxana Sârbu, Mihai Marinescu

Household Budget Survey, a Key Issue of Albanian Statistical System
Besa Shahini

Study of the Importance of SMEs for the German Market and Their Current Challenges
Marc Sommer, Ilie Constantin Florea, Elham Dadfar

Economical Impact of New Technologies on the Agri-Food Production
Silvius Stanciu, Roxana Sârbu, Andreea Simona Săseanu, Doru-Alexandru Pleșea

Online Shopping – Macro-trends at the Level of the EU Countries
Vasile Alecsandru Strat, Ion Daniel Zgură

Linking Innovation to Business Models: The Case of Lego
Sorin-George Toma, Mihai Felea, Mihaela Dobrea

Agile Management Based on Modularization of Products and Processes
Narcisa Valter, Armenia Androniceanu, Irina-Virginia Drăgulanescu, Mioara Duca

Approaches regarding the Return Policy of Online Retailers
Cristinel Vasiliu, Irina Albăstroiu, Răzvan Dina, Ioana Dina

Arguments Supporting the Introduction of Edible Insects in European Food Consumption
Lelia Voinea, Dorin Vicenţiu Popescu, Teodor Mihai Negrea

Customer Orientation by Combined CRM and Entrepreneurial Marketing at SMEs
Axel Ulrich Wiesener, Tobias Stiegler, Melanie Buchmüller, Teodora Bianca Floricel

New Approaches regarding Indicators at Global Level
Paul Vasile Zai

How Internet of Things Technology Can Help the Retail Industry in Driving Business Process Innovation
Vlad Zamfirescu, Natalia Bob, Cristian-Eugen Luchian

E-labour Platforms Streamlining the Process Right Person For Right Job
Ecaterina Daniela Zeca